Steve Kaplan
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In business, there's no standing still. The trick is to become an elephant, big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market, and smart enough to avoid the pitfalls of growth.
With “Be the Elephant”, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy,...
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“Bag the Elephant” is all about how smart businesspeople can woo and keep those all-important elephants, the big, make-or-break customers. Like its companion, the New York Times bestseller “Be the Elephant”, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea-how to land the account that will put you over the top. Here are six keys to...